Planning Blog For Gatorade Commercial

During class, we continued our discussion from the night before about the props, costumes schedule, location, and the back-up plan to film our commercial. Figuring out the props, costumes, and location for the commercial were the easiest to discuss. Going into the planning, we all had our ideas for the commercial and what we wanted it to look like. We were trying to decide what route we want to take for the commercial, if we wanted it to be different from the ‘traditional’ Gatorade commercials or put our own twist to it. Inevitably, we all decided to steer from the norm and make the commercial school oriented. Since all of us partake in activities for school like percussion, auxiliary, and even studying for a big test, we thought our commercial can have a larger target audience if we made it revolve around school. Our group went ahead and decided the slogan that we wanted. Even though Gatorade has their own slogan, we wanted to change it up and come up with our own. We decided on “Liquid power, Liquid drive, Liquid intensity, Gatorade”. 

Props

·                     ‘Quints’, drum sticks, and a harness for the percussion scenes

·                     A baton for the auxiliary scenes

·                     Books, writing utensils, and glasses for the studying scenes

·                     Gatorade bottles (different sizes and colors) for almost all scenes

Costumes

·               A black visor, grey band tracksuit, and marching band dinkles for the percussion scenes.

·                     A blue and white leotard that is long sleeve, tan tights, and white gogo boots for the auxiliary scenes.

·                     A crimson sweatshirt and glasses for the studying scenes. 

Schedule

·                     10/7- We researched our product and explained what it takes to make a Gatorade commercial.

·                     10/10- Today, we explained our idea and planned out what the costumes, props, and locations.

·                      10/14- We are going to storyboard, write the script for our commercial, and start to brainstorm creative ideas to how we’re going to film our scenes.

·                     10/21- Our group is going to start filming for our commercial. Go to the locations and figure out how we want to film.\

·                     10/23- Start to edit our scenes, figure out which we are going to keep and have to cut out of the final product. Voice overs and different editing styles.

·                     10/28- Turn in our commercial.

Locations-

·                     For the percussion scenes, we are going to film on the football field.

·                     For the auxiliary scenes, we are going to film on the senior patio. 

·                     For the studying scenes, we are going to film on the senior patio at a picnic table . 

Back-up plan-

·                     In case of rain, the locations that are filmed outside like the football field and the senior patio, we are going to film in front of the large auditorium under the pavilion for the percussion scene and the auxiliary scene. For the studying scene we would have to move it to somewhere under a cover. 

·                     In case of an absence, we would lengthen the time of the scenes to where it can make up for the absence of a group member. 

·                     In case of the locations being used by other filmers, we would move to a location that not many people would think of. Possibly a corner of a building or another field like the softball field.